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![]() In some instances, organizations are required to have subtitles on their videos. When you add captions to video, Google can crawl the transcript of your video, increasing the chances of your content showing up in search results. When you add captions to videos it doesn’t just benefit the viewer it can also improve your SEO and video views. Likewise, subtitles make video content more accessible in sound sensitive environments like a noisy floor at work, or public transportation.īetter yet, when you add closed captions to video, your viewers don’t have to get out your headphones! In addition, hundreds of studies show that subtitles improve message comprehension, attention span, and memorability. With subtitles, people who are hard of hearing are now able to watch and understand your video. Like we mentioned, when you add captions to video content, it becomes more accessible to individuals. There are a variety of benefits if you add closed captions to video. Multiple studies found that nearly 85 percent of Facebook videos are watched without sound! They also make information easier to retain for all viewers. ![]() Additionally, when you add captions to video, it makes it easier for people who are watching a video in a loud environment to follow along. For example, those who are deaf or hard of hearing use subtitles to read the audio while watching the video. They are an important component because they make your videos more accessible. Captions are a type of subtitle in a video designed for viewers who cannot hear the audio.
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